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Cortex

Features

Bidder Code cortex Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support usstate_all DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
Endpoint Compression check with bidder ORTB Blocking Support no
User IDs all Privacy Sandbox check with bidder
Prebid Server App Support yes

Bid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'
endpointId optional Endpoint Id '0' 'string'

Note

For the prebid server you only need to use one parameter: either placementId or endpointId

Regional Endpoints

Cortex supports the following regional endpoint subdomains:

  • eu — EU
  • us-east — US East
  • apac — APAC

Prebid Server

The Prebid Server config endpoint is defined with a REGION placeholder:

endpoint: "https://REGION.targetadserver.com/pserver"

Please deploy this config in each of your datacenters and replace REGION with the appropriate regional subdomain (eu, us-east, or apac).

Prebid.js

The Prebid.js adapter automatically selects the regional endpoint based on the browser timezone:

  • Europe / Africa / Atlantic / Arctic → eu
  • Asia / Australia / Antarctica / Pacific / Indian → apac
  • America / US / Canada → us-east
  • Unknown / unresolved timezone → eu (fallback)

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_cortex hb_bidder_cortex hb_adid_cortex
hb_size_cortex hb_source_cortex hb_format_cortex
hb_cache_host_cortex hb_cache_id_cortex hb_uuid_cortex
hb_cache_path_cortex hb_deal_cortex

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